Many websites in the real estate industry are unattractive, too cluttered and are trying to sell too many services. This is very confusing to buyers and sellers who mainly want to buy a home, sell a home or are investigating the real estate industry. A real estate website should first and foremost advertise properties and inform the public on how to buy and sell real estate effectively. For example, when someone goes to a FSBO (For Sale By Owner) website, the buyer or seller should be able to quickly and easily obtain listings and selling/buying information without being bombarded with mortgage ads, foreclosure listings and real estate services everywhere they look. It is good to offer these services to customers, but in a manner that allows the customer that option if he or she chooses, not have it forced on them. If you are considering on designing a new website or re-designing an existing website, these are 7 items to consider: 1. what is the main service offered through this website? 2. How can customers quickly and easily get to homes and my services? 3. What look and feel do I want my website to have? 4. What are the secondary products and services I want to offer? 5. How can I direct customers to these secondary services without cluttering up the main message and thrust of my website? 6. Is it easy for customers to find contact information to contact me? 7. What will bring customers back to my website? |
